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AdPlexity

Ad intelligence across native, push, mobile and e-commerce

My rating3.5
Per product, from $99/mo (Social) to $249/mo (Native); cheaper on yearly billingSubscriptionI pay for it
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Verdict

Old-school ad spy tool, dated interface, still the best window into native and e-commerce ads that have run long.

Pros

  • Run-length data for native and push that nobody else has
  • Landing pages are archived with the ad, not just the creative
  • Filters by network, country, device and affiliate network
  • Download a lander as a zip for reference

Cons

  • Each channel is a separate subscription
  • The interface looks and feels ten years old
  • Social coverage is thin next to the native data
  • No public pricing page, you dig for it

Best forBuyers on native and push networks who want to see what has survived for months before they spend a dollar.

AdPlexity is a family of ad spy tools, one per channel: native, push, mobile, desktop, social, and an e-commerce view across them. Each is its own subscription with its own login. It has been around longer than most of the newer swipe tools, and it shows, in both directions. The interface is clunky and the data is deep.

How I use it

Mostly as a click-through proxy before I design statics. The question I am trying to answer is simple: which image and headline combinations have run on native and e-commerce placements for weeks or months? An advertiser does not keep paying for an ad that nobody clicks, so run length is the closest public signal to click-through rate you can get without the advertiser's dashboard. I filter by country and vertical, sort by days seen, and look at the top thirty. Then I close it and draw my own.

The second thing I use is the archived landing pages. A creative tells you the hook; the page tells you the offer and the argument. Having both captured together, with the ability to download the page, is something the newer tools mostly skip.

What surprised me, coming back after a while, is that the native data is still unmatched. Plenty of tools cover social ads well now. Almost nothing else covers native and push with this depth, and those channels are where the old direct-response patterns still run in plain sight.

What annoys me: the per-channel pricing adds up quickly if you need two or three of them. The search is slow, the filters reset when you do not expect it, and the design has not been touched in years. Pricing is not on the main site; you find it on a product page after some clicking. Social coverage exists but is not why you would buy this.

Who it is for

Affiliate and direct-response buyers on native, push or e-commerce traffic. If you only run social, Foreplay or the ad library will serve you better and cost less. If native is your channel, there is not really a substitute.

Alternatives

ForeplayScrapeCreators