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TherapieAds

An advertising system for private psychotherapy practices in Germany: Google search and Meta ads, a dedicated topic page and online booking, built to bring first conversations with self-paying clients.

Visit the site
therapieads.de
Tags
advertisinggoogle-adsmeta-adshealthcare

TherapieAds is for psychotherapists in Germany who run a private practice and have a calendar they cannot plan. The work is excellent, the enquiries are irregular, and many of them come from people who expected a statutory-insurance place.

The system has four parts that run next to the practice's own website. Google search ads reach people who are already looking. Instagram and Facebook ads reach those who are not looking yet. A dedicated topic page answers the one thing the person searched for, with price per session and how it works. A booking step takes three clicks and ends in a free first conversation. Everything is measured through to that conversation, not to the click.

Two things are particular to this field. The ads and pages follow German healthcare advertising law and professional rules: no promises of healing, no diagnoses, no testimonials, the correct professional title. And each city is taken once, so two practices in the same catchment area are never run against each other.

The page and the offer are checked before any ad is switched on. If they do not fit, the first call says so. The site is in German, at therapieads.de.

Book a working session

One hour on what you want automated. You leave with a plan or with a clear no.